Stop Serving Profits on a Plate - Start Keeping Them.
Your menu is a powerful extension of your brand. With our consulting, we’ll refine each offering for maximum impact—on the plate, on the customer, and on your bottom line. Let’s build a menu that leads to success.
The Secret To A High-Profit Menu
Your menu isn’t just a list of dishes—it’s your most powerful business tool. With the right strategy, you can:
Increase revenue by strategically featuring high-margin items.
Cut costs by optimizing ingredient selection and usage.
Create a memorable dining experience that keeps customers coming back for more.
But menu engineering isn’t just about adding flashy dishes or raising prices. It’s about building a menu that balances creativity, customer psychology, and profitability.
THE ROAD TO A PROFITABLE MENU STARTS HERE
It’s time to stop leaving money on the table and start building a menu that works as hard as you do. Through our Menu Profit Strategy Session, we’ll help you:
Identify Where You’re Losing Money
Pinpoint hidden inefficiencies like high food costs, waste, or ineffective pricing.
Define Your Profit Goals
Whether you want to boost your bottom line, scale to a new location, or just regain control of your finances, we’ll map out your vision.
Create Your Profit Plan
Walk away with actionable steps to transform your menu into a profit-driving machine.
Meet Vanessa...
Vanessa Wyatt is the founder of Palate Profit and a Gold Coast–based restaurant operations specialist with a rare mix of chef creativity and owner-level business experience.
After moving from Ngaruawahia, New Zealand to the Gold Coast in 2002, Vanessa built her career across Queensland hospitality—and by just 21, she had opened her first restaurant in Longreach. She later launched Main Wave Restaurant in Main Beach and went on to establish Cedar Creek Restaurant on Tamborine Mountain, delivering winery dining, weddings, and high-volume international tour group service.
Vanessa has lived the reality of hospitality: the long days, tight margins, staffing challenges, and the constant push to deliver great food and service—without burning out. Her strength is translating real-world experience into simple, effective systems that improve performance fast.
Through Palate Profit, Vanessa supports restaurant owners and managers to lift standards, tighten operations, and build a business that runs better, earns more, and gives them their life back.
We don’t believe in one-size-fits-all solutions. Every restaurant is unique, and your strategy should reflect that.
FREE Strategy Session
Schedule your FREE Menu Profit Strategy Session today to discover:
How to identify and fix the most common menu pitfalls.
Ways to make your menu more profitable without sacrificing quality or customer satisfaction.
Strategies that save time, reduce stress, and improve your work-life balance.
